[EDIT]
I had to edit the blog I wrote for today, because as you might have heard, Steve Jobs passed away this evening. So this post is for him… because changing the world is not an easy task and a mind full of pure innovation, creativity and possibilities is something to be celebrated.
I watched the entire iPhone 4s Keynote from Apple's feed in Cupertino, CA. and all I can say at this point is "WOW." Needless to say, I will be pre-ordering my iPhone 4s Friday at 12:01 am.
I don't care if you're a Mac or a PC, iPhone or Droid… A recent survey by PriceGrabber tells us that 35% of mobile users will buy the iPhone 4s. So, if you're a smart business owner, or just a person who finds joy in the progression of human kind, you will read on.
Here is how the iPhone 4s and iOS 5 will change social media:
1) Deep Twitter Integration: Twitter is integrated into iOS 5, so you can sign in once under Settings and begin tweeting directly from Safari, Photos, Camera, YouTube, and Maps. You can even start typing a friend’s Twitter handle and iOS will autocomplete the rest from your contacts.
2) Siri Assistant: Siri on iPhone 4S lets you use your voice to send messages, schedule meetings, place phone calls, and use social media. Siri doesn't just understand your voice, it understands what you mean. You can ask it things like "Do I need an umbrella today?" and Siri will give you an answer, based on the weather that day.
So you're thinking... "Well super… What does this mean for social media?" With Siri and deep twitter integration, people will share more and when people share content, they naturally seek to consume content.
But here is my favorite part. This goes right along with my blog post last week about how reviews could make or break any business with a product or service…
You can tell Siri: "Find me a great Italian restaurant in Atlanta" and it will instantly find Italian restaurants in the specified area and then organize them by rating. See it in action. (Fast forward to 76:15 see this feature in action… or watch the whole this because it is so cool)!
Also with Siri, users will be able to tweet and text just by speaking to their "humble personal assistant." More tweets mean more potential buzz for your business! Fast Company calls the result is "A perfect storm of technology that will bring fast, integrated face recognition tech to every hour of millions of iPhone users' lives. Things will change."
3) Dual-core A5 chip (the same chip that is in the iPad2)… In other words… crazy fast and uber powerful. So the more time people save by accessing content quicker, the more time they can spend shopping or exploring your site and/or social media.
4) Video Camera that takes true HD Video (1080p) and an 8MP camera with all-new optics and face detection You can surely expect people to take pictures of everything they see and experience (think: your products, your store, your displays, your food…) and then tweet about it. Now if that's not good for business, I don't know what is!
According to a recent Fast Company article, "Because face ID will be laced throughout the OS, it means social apps like Facebook and perhaps Twitter will be able to be sensitive to the ID tags, embedding them in automatically-generated status updates (should you enable such a feature). The use of face IDs could be a part of any future NFC credit card system, with the iPhone's front camera taking a quick peek at the user's face to check the account owner is indeed activating a payment, not some thief it doesn't recognize."
Not to mention…
5) It works all over the world (by using BOTH GSM and CDMA technology)
6) It has a "Really long battery life."
7) It comes with iCloud where you can store unlimited music, photos, videos, data, contacts, etc.
8) Triple encryption for ultimate protection of your data. You can even securely access private corporate networks through industry-standard VPN protocols.
Honestly, I could go on all night… but you get the point. For more Info, watch the iPhone 4s Keynote or just the overview of the iPhone 4s.
And in his memory… check out this great article on Steve Jobs.
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