By 2014, it is projected that more users will access the internet from their phone than from a computer. Making your site mobile is a necessity at this point… especially if you use social media for your business, but doing so is really much easier than you may think… especially if you high Imperial Marketing Concepts to make your site mobile!
Here are some tips in case you do try to attempt it yourself:
1. Eliminate some of the content. Screens are smaller, which means the fonts are smaller, which means it’s highly unlikely anyone's going to read pages of text on your website.
2. If you have a form, keep it simple: name & email. No one wants to fill out long forms on a phone.
3. Try to limit the size of files and images on your mobile site so your site will load quickly.
4. Take out the flash (moving content on your site). It won't show up on Apple devices (iPhone/iPad)
5. Implement click to talk phone numbers so users can easily call you without needing to dial your number.
6. If you are a brick and mortar business, make sure your location is “findable” to mobile searchers.
Facts and Stats:
The web is full of fun facts and statistics about mobile internet usage, so for your convenience, I have whittled them down and outlined the most useful information for you and your business.
- * According to the Pew Internet Project, 33% of mobile users have a smartphone.
- * The US m-commerce (mobile commerce) market will be US$31 billion by 2016.
- * In August 2011 mobile browsing represented 7.1% of all worldwide browsing activity.
- * Between 2/2009 and 8/2011, mobile browser share grew by 1000%.
- * 25% (1 in 4) of mobile users expect to access the web from their device at least once a day.
- * For online-only retailers, a mobile site can increase consumer engagement by as much as 85%.
- * Website visitors are 51% more likely to do business with an online retailer if it has a mobile site.
- * Mobile users are 88% more likely to do business with Auto Dealers if the website is optimized for mobile.
- * In 2010 it was estimated that only 22% of the Alexa top 500 websites have optimized for mobile.
