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IT'S NOW OR NEVER: Making Your Business Mobile

Imperial Marketing - Wednesday, October 26, 2011

 

By 2014, it is projected that more users will access the internet from their phone than from a computer. Making your site mobile is a necessity at this point… especially if you use social media for your business, but doing so is really much easier than you may think… especially if you high Imperial Marketing Concepts  to make your site mobile!


Here are some tips in case you do try to attempt it yourself:

1. Eliminate some of the content. Screens are smaller, which means the fonts are smaller, which means it’s highly unlikely anyone's going to read pages of text on your website.

2. If you have a form, keep it simple: name & email. No one wants to fill out long forms on a phone.

3. Try to limit the size of files and images on your mobile site so your site will load quickly.

4. Take out the flash (moving content on your site). It won't show up on Apple devices (iPhone/iPad)

5. Implement click to talk phone numbers so users can easily call you without needing to dial your number.

 

6. If you are a brick and mortar business, make sure your location is “findable” to mobile searchers.   



Facts and Stats:

The web is full of fun facts and statistics about mobile internet usage, so for your convenience, I have whittled them down and outlined the most useful information for you and your business.

  •    * According to the Pew Internet Project, 33% of mobile users have a smartphone.
  •    * The US m-commerce (mobile commerce) market will be US$31 billion by 2016.
  •    * In August 2011 mobile browsing represented 7.1% of all worldwide browsing activity.
  •    * Between 2/2009 and 8/2011, mobile browser share grew by 1000%.
  •    * 25% (1 in 4) of mobile users expect to access the web from their device at least once a day.
  •    * For online-only retailers, a mobile site can increase consumer engagement by as much as 85%.
  •    * Website visitors are 51% more likely to do business with an online retailer if it has a mobile site.
  •    * Mobile users are 88% more likely to do business with Auto Dealers if the website is optimized for mobile.
  •    * In 2010 it was estimated that only 22% of the Alexa top 500 websites have optimized for mobile.


 
 
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THE BRAND BEFORE TIME SERIES: CONTENT IS KING

Imperial Marketing - Thursday, October 13, 2011

Preface:


The single most important part (in most cases) of modern business marketing is your website. In a world of rapidly progressive technology and accessibility, your website establishes the core of your business… the who, what, where, when and why… to the world, which is of course made up of the existing customers and the potential customers who give your business a purpose (and you a pay check)! Writing about the importance of having a website seems rather futile, so lets assume you have a pre-existing website for now.

Issue One of "The Brand Before Time Series"

CONTENT IS KING


google content is king


Content is everything when it comes to websites, for many more reasons than I could ever explain, but here are a few bullet points.

- People want and need information. People are obsessed with information these days… and the act of getting it as quickly and efficiently as possible is instilled in us. Now, you could go and put everything there ever was to know about your product or service, but like I said, they want it quickly and efficiently… they don't want to have to scour your site over their short, 30 minute lunch breaks… they want to obtain the information they want and/or need so they can get on with their lives. So my suggestion is to:

1. Organize your site well so it's easy to find specific information and/or products.

2. Include timely, relevant, useful, and helpful information. This make your company seem up-to-date and committed to serving the online community. It will also significantly stimulate your SEO efforts (I will go into detail about this in another post).

3. Include lots of information (but be careful of what you share with the world)

Let me explain this last one with a really great example… My grandfather started an engineering company in 1941. He invented and patented some ground breaking technology in the engineering industry and his business thrived because of it. Well, once having a website was "the thing to do," they joined the crowd, putting up a fair source of information about the business, products, processes, etc. Although they obviously didn't include blueprints of their machines in their website,  there was just enough information for an "unnamed car manufacturer" to figure out and steal their patented designs.

The problem is, with certain industries, it is almost impossible to put up any information without "giving anything away." Even so, I believe there is a way to provide just enough information to attract new business and to cater toward existing clients as well. Despite what happened, my family company's current site is still home to a plethora of important information… they just had to take out the little snippets of revealing content that was originally put on the site.

MORAL OF THE STORY

While creating the right content might be difficult (and sometimes risky), it is absolutely necessary to put in the proper amount of time and thought into creating plenty of great content for your website. Otherwise, you will remain invisible to current/potential clients and to google.


land before time

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